InsightsTrack
Blog
Home / Blog / A/B Testing

A/B Testing

1 in-depth guide on a/b testing for teams running self-hosted, privacy-first web analytics.

1 guide on a/b testing.

All 51Architecture 25Metrics 13DuckDB 9Performance 9Privacy 9SQL 7Comparison 5Data Modeling 5Self-Hosting 4Google Analytics 3Security 3AI 2MCP 2A/B Testing 1API 1Caching 1Integrations 1SEO 1

A/B Testing in Web Analytics: Getting Significance Right

Why 'variant B is winning' usually means nothing, how to compute significance for conversion tests, and the two mistakes — peeking and tiny samples — that make most A/B results fiction.

Aug 30, 20268 min readRead