Comparison
Honest comparisons between analytics tools — Plausible, Matomo, Umami, PostHog, Google Analytics, and InsightsTrack. Each guide covers what a tool is genuinely good at, what it costs to run, and the cases where another option is the better pick.
5 guides on comparison.
The Best Open-Source Analytics Tools Compared (2026)
An honest side-by-side comparison of Matomo, Plausible, Umami, PostHog, and InsightsTrack — features, storage engines, operational cost, and which to pick for which job.
Umami Alternative: Same Simplicity, More Depth
Comparing Umami and InsightsTrack — both lightweight and privacy-first, but differing on heatmaps, Web Vitals, SQL access, and read performance at scale.
Matomo Alternative: Lighter Self-Hosted Analytics
Comparing Matomo and InsightsTrack — feature breadth vs operational weight, MySQL vs columnar reads, licensing, and when Matomo is still the better fit.
Plausible Alternative: When You Need More Than Pageviews
An honest comparison of Plausible and InsightsTrack — simplicity vs depth, heatmaps, SQL access, and the architectural difference between ClickHouse and embedded DuckDB.
PostHog Alternative: A Lighter Self-Hosted Option (Honest Comparison)
Looking for a PostHog alternative? An honest comparison of features, operational cost, and licensing — including when PostHog is still the right choice.