Privacy
Analytics without cookies, fingerprinting, or stored IP addresses. These guides explain what GDPR actually requires, how cookieless tracking identifies visits without identifying people, when a consent banner stops being necessary, and how to keep useful measurement while collecting far less personal data.
9 guides on privacy.
Umami Alternative: Same Simplicity, More Depth
Comparing Umami and InsightsTrack — both lightweight and privacy-first, but differing on heatmaps, Web Vitals, SQL access, and read performance at scale.
Plausible Alternative: When You Need More Than Pageviews
An honest comparison of Plausible and InsightsTrack — simplicity vs depth, heatmaps, SQL access, and the architectural difference between ClickHouse and embedded DuckDB.
Geographic Analytics Without Storing IP Addresses
You can report country and city without ever persisting an IP address. Resolve at ingest, keep the result, discard the input — and why that one ordering decision changes your compliance position.
Implementing Data Retention Without Breaking Your Reports
GDPR wants a retention limit; your year-over-year chart wants history. Pre-aggregating before deletion, per-site policies, and the sweep that enforces them without locking the table.
GDPR-Compliant Web Analytics: What the Rules Actually Require
A practical walkthrough of GDPR and ePrivacy as they apply to web analytics — lawful basis, the cookie rule, data minimisation, transfers, and what self-hosting changes.
Sessionization Without Cookies
Defining a session when you cannot set a cookie. Daily-rotating identifiers, the 30-minute inactivity rule in SQL, and honest limits on cross-device and cross-day continuity.
Privacy-First Database Design for Analytics
How to design an analytics schema that cannot leak personal data — pseudonymous IDs, salt rotation, aggregation at write time, retention windows, and deletion by design.
Cookieless Analytics, Explained: Track Visitors Without Cookies or Consent Banners
What is cookieless analytics and how does it work? Learn how privacy-first tools track visitors with pseudonymous identifiers and no cookies.
The Best Open-Source Google Analytics Alternative (Self-Hosted & Free)
Looking for an open-source, self-hosted alternative to Google Analytics? Here is how InsightsTrack gives you cookieless, privacy-first web analytics you fully own — free forever.